Sherri Hughes-Smith

Sherri joined Spectralink in July 2025, bringing more than 25 years of marketing leadership experience driving global marketing strategy, business transformation, brand positioning, and revenue growth across technology, SaaS, healthcare, and medical device industries.

At Spectralink, Sherri is advancing the company’s global marketing strategy through Account-Based Marketing (ABM), audience intelligence, personalized engagement, and integrated omnichannel campaigns. She leads brand strategy, demand generation, product marketing, channel marketing, marketing operations, and strategic communications, aligning customer insights with business priorities to accelerate growth and strengthen competitive positioning.

A two-time Chief Marketing Officer, Sherri has held marketing leadership roles at 4Sight Labs, Whitcomb Selinsky, Tempo Software, AMPLEXOR, Terumo BCT, and SCL Health, now part of Intermountain Health. Throughout her career, she has built high-performing global teams, led organizational transformation, and translated complex business challenges into strategies that drive market differentiation and measurable business impact.

Sherri began her career as a Congressional and Press Aide to U.S. Senator Hank Brown of Colorado, where she developed a deep understanding of audience segmentation, targeted messaging, and strategic communications. This experience established a guiding principle that continues to shape her leadership: effective marketing begins with understanding the distinct priorities, challenges, and motivations of every audience.

Passionate about connecting strategy, storytelling, and technology, Sherri champions marketing as a strategic driver of customer engagement, competitive advantage, and sustainable business growth.