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Since the onset of COVID-19, retailers have had to find new ways to engage shoppers and build better customer relationships. People who enter stores now expect more personalized service and seamless omnichannel integration between what’s happening…

Retail worker

The digital transformation of retail was well underway before COVID-19 shook the world, but the pandemic put it into hyperdrive. The effect social distancing guidelines and lockdowns had on the retail industry was substantial. Many brick-and-mortar…

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