By Craig Barrass, Region Lead EMEA North, Spectralink
Monday, September 19, 2016
Despite the surge in e-commerce sales, 65% of people shopped online in 2015, however, only 15% of consumers opt to shop exclusively online, according to a survey from Forrester and Retail, indicating shopper are using a multichannel model.
By Jim Kander, Practice Leader - Retail, Global Sales & Services, Spectralink
Monday, September 12, 2016
The explosion of mobile applications has resulted in new, more complex buyer journeys and purchasing behaviors. Today's digital shopper often leverages the in-store and online shopping experience simultaneously.